MotoGP on FOX Sports 2017: Opening Titles

MotoGP on FOX Sports 2017: Opening Titles

Relished taking this property from inception to pitch to execution with a passionate, slightly mad team.

PROMAX Asia:
Best Themed Campaign- Gold
Best Programme Title Sequence- Silver
Best Sports Campaign- Silver


A new season of MotoGP coverage in Asia, with a brand new positioning and a spanking new identity. A li’l crazy, a li’l out there, a li’l off the walls…because that’s what MotoGP is.
For these titles, as well as the overall package, we looked at three overlapping, entwined, irrepressible layers:
the SPORT: Superstars, Action, Moments, Fans.
the VISCERAL: Raw, Tangential, Off-kilter, Internalised.
the EDGE: Bold, Erratic, Geometric vs Organic.

Credits :: FOX Sports Asia In-House Creative.
Idea Development & Lead Producer: Paul Backhouse
Senior Designer: Chris Ong
Lead Designer: Oliver Elvis
Senior Producer: Siddhartha Aneja
Art Director: Michelle Piong

Development & Creative Direction: Abhishek K Rao

Music & Audio Post: Echoic

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