ASICS / BACK TO TRACK / DW SPORTS / HATCH LONDON

ASICS / BACK TO TRACK / DW SPORTS / HATCH LONDON

Project: Asics Back to Track
Client: Hatch London / DW Sports
Music & Sound Design: Box Of Toys Audio


BACKGROUND /
New campaign from DW sports and Asics called ‘Back to track'

APPROACH /
Music was produced with "A spring in your step" approach, using modern electronic instrumentation and a light feel overall. Sound design highlights movement and velocity, making use of analogue noise to represent graphic detail.

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