HowComo Action Sports

HowComo Action Sports

HowComo brings Action Sports enthusiasts together. It’s the first online Action Sports community of its kind, allowing athletes (amateurs and professionals) and fans to: learn, share, and market and promote themselves.

HowComo Users will learn valuable tips and tricks to improve their performance via our hi-quality and professionally produced video library –featuring well known professionals and the everyday amateur. HowComo also brings its Users together via fun events at your local skate park or beach—we throw in a calendar so you won’t miss out.
And finally HowComo allows its Users to promote themselves -we introduce athletes to sponsors, and marketers to athletes. In short, we help action sports enthusiasts to grow their passion into something bigger.

Here are the specifics of what we have planned for HowComo:

One: Professionally-produced How-to videos for skateboarding, BMX, snowboarding and surfing. We show the thrill junkie everything from a fakie heelflip to the hand plant.
These videos are produced in high-definition, integrating multiple angles to most clearly illustrate the steps to the tricks. We professionally write and voice each trick, which beats many you see online with an athlete improvising and rambling.
But also, the biggest problem we solve is putting all the tricks in one place. It’s hard enough to find how-to’s for one sport, much less multiple sports. Bringing together how-to videos for the major actions sports is revolutionary.

Two: News about actions sports, plus reviews of gear and accessories. No large community is complete without up-to-date, relevant news and views.

Three: Forums where athletes can connect, and a marketplace where they can look for all-important sponsorship. We’ll provide the platform for thrill-seekers to post their own videos to market themselves to would-be sponsors.

Four: We also provide a solid opportunity for the makers of sports gear to market to athletes. This is the logical outcome of creating an oasis for thrill-seekers of all sports. This kind of marketing is authentic, never pushy or insulting.

Until now, there hasn’t been a comprehensive sports hub like this on the Internet.
Now, let’s look at the opportunities for a great return with our business plan.

We’re thinking big, since there are more than 118 million action sport rebels around the world.
Worldwide, there are more than
- 60 million skateboarders
- 6 million snowboarders
- 2.8 million BMX riders
- 1.1 million surfers

We are tapping into the most coveted demographic: people from 18-35 engaged in an active outdoor lifestyle.

These young athletes spend more than $20 billion annually in the U.S. alone on actions sports.
Worldwide it is more than $50 billion.
It’s also important to note that participation in each of these sports is on the rise each year.

Content is king—in our world of seeking information right now with cell phones and other devices, providing high-quality content is the way to penetrate this ripe market.

Now, let’s take a moment to look at one particular game changer, virtual reality. This entails a user wearing a small headset and watching 360, 3D video that she feels herself immersed in. Investors are throwing capital at the VR industry to the tune of 2.8 billion dollars this year, and 8.8 billion since 2012.
We’ve tested VR content, including How-to videos and virtual tours—users can immerse themselves in these with their phone and a small cardboard box. We’re ahead of the game here, and it’s a lucrative game.

We have a multi-faceted value we give our community members.
Each plank of this structure ensures loyalty and frequent site use.

As outlined previously, we give valuable content to users, filling important needs. we want to stress that our content is created by pros who know the sports and who intimately know the industries in question.
Second, we aim to provide the indispensable and rare service of giving athletes a coveted opportunity to gain sponsorship. This turns the content consumer into the content creator. It demonstrates to them that Howcomo can facilitate a life change—for the better!

The relationships are in place and the demand is real and growing. Advertising and sponsorship targets already recognize the value in this niche—examples may include Mountain Dew, Panasonic, Toyota, Right Guard.

Not only that, but the world’s digital leaders are hungry for on-demand, well-made content. This includes Google, Youtube, Verizon/Yahoo, Amazon Digital, Facebook, and more.

Supporting Howcomo means helping to build communities for athletes. It means promoting safety and professional standards. It means bringing the Australian surfer together with the Canadian snowboarder. And it can mean helping a young athlete gain all-important sponsorship.

We know we can build community because we ARE the community.

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