Digital Marketing and Its Impact on Consumer Perception
Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.
There are some of the reasons behind the maintenance of consumer perception of the business and industries:
1. Creating brand awareness
2. Creating brand loyalty
3. Enhancing consumer loyalty
4. Developing brand image
5. Competitive advantage
Before purchasing or experiencing products and services, customers have a tendency to develop certain perception. Perception usually varies from customer to customer, product as well as service quality. Hence, from business or marketing point of view, it is essential for them to track down the customer behaviour pattern and their perception and therefore need to address with the same effectively and efficiently.
During purchasing a product or services, customers always have a tendency to gather knowledge about the same over the internet. Thus, based on the online presence and rating, mainly from Google, customers landing into conclusion for buying decision process. Therefore, developing perception prior to buying is essential for the business to track down. Customers also develop after buying behaviour and it depends on the user experience. Actually, based on the user experience, perception varies and it is essential to address accordingly.
Organizations in order to have competitive advantage ahead of their competitors need to develop and maintain its brand awareness and image. Based on the market presence and performance, customers used to develop own perception that guides them to undertake purchasing decisions.
In fact, it is essential for the management to address all the consumer complaints and issues in order to have customer faith and resolve all related issues.
Digital marketing is a platform that accelerates the marketing activities to a different level that provides the organization ample enough opportunity. Thus, a digital marketing platform operates under using digital technologies and the primary and the most effective medium is the internet. This therefore helps the organizations to attach with a million customers within a short span of time.
Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization and e-mail marketing. Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer engagement.
Now the main title of the article used to focus on the digital marketing and its impact or the effect over consumer perception. Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process.
These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand image.
While conducting a digital marketing process, it is very essential to maintain the proper pace and quality. This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness.
Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career.
