What Is An Internet or Web Marketing System?
There always seems to be some initial confusion among my customers as to what an Internet Marketing System really is.
Some of my customers think that it's just a website set up along with some social media pages. Yes, a website is a feature of a marketing system, but it's only one part.
Others think that its social media or email marketing. While those are elements of an Internet Marketing System, a complete system entails those elements and much more...
We'll talk about it more in a few days.
Developing An Internet Marketing System
When developing a new concept for a system, my first rule is to find out what my prospective client wants and needs to accomplish. It's true, they always say they want "leads", but what kinds of leads? How do you want to attract those leads and what do you want to offer them in exchange for joining your list?
Many customers know that you're going to email them and that they are going to see your posts and content on a consistent basis. But what's most important for you to know is how to develop your marketing system to attract the right target customer and what you are going to offer them in exchange for their interest.
A few days ago, I saw a great ad on Facebook that was offering something that interests me. The ad was written very well and the banner design was attractive. So I clicked on the "Get More Info" link.
Yet, it took me to a lead page that asked me for my contact information without offering me any incentive to give it. The truth is that now days, your request for the prospects info needs to be accompanied by an even trade in their minds.
Of course I clicked away from the page and today I only remember the feeling of not wanting to give up my info so quickly for nothing.
However, a better experience that same day was when I clicked on an offer for free training on how to market a platform I know very little about. I went to the lead page and got immediate free content on how and why I should acquire his program to expand my marketing abilities.
This marketing system took me on a journey about his program. While on that journey, I thought about how I could use this program, not just for myself, but also how my own customers could benefit from it.
I saved his training page to my favorites and added it to my list of products to buy and use.
So as I design an Internet marketing system for an entrepreneur, we contemplate the journey that the prospect is going to take through the system.
What is your prospect going to feel and experience at each interval? How are they going to naturally engage with the system?
My clients and I know that we have to attract them throughout the entire process by getting them involved in the experience instead of the marketing system. Therefore the web marketing system should be built seamless and virtually undetectable.
So the Internet marketing system begins with a great post or ad about the problem your product can solve.
Then it takes them to a lead page that gives them more information about how that solution will benefit them.
Next you offer them a great incentive to learn more about that solution in a series of emails.
Lastly, they get introduced to the problem solving product that you have to offer along with some great bonuses that they didn't expect.
If you build your offer around the benefits the owner will receive, then you can make it a seamless process.
Next we'll talk about how long the marketing process takes. I have some great tips on the 90 day sales cycle.
