SEO: A Guide to Developing Content for SEO
If you are not that familiar with the world of search engine marketing, you need to learn more about "SEO content" writing. In fact, no one can deny the importance of search engine optimized writing as far as content writing is concerned. Let's find out what SEO content refers and how you can blog posts and articles for search engine optimization.
What is SEO?
As the name suggestions, the term SEO is short for search engine optimization. This is a process that helps online searchers look for their desired content on the World Wide Web.
Types of SEO Content
SEO content can be found in many forms, such as product page content, blog posts, articles, guides, and lists, to name a few.
How to put together an SEO Content Strategy
Given below are a few things that you can do to create a solid SEO content strategy.
Set your goals
First off, you should set your goals. Do you want to increase your sales? Do you want to to increase traffic to generate income through ads on your sites? Your content strategy will depend upon your goal.
Based on your goal, you can use videos, infographics, slideshows, directories, and glossaries.
Consider your Target Audience
If you want to know more about your audience, you can use a number of strategies. For instance, you can conduct surveys to find out what your audience wants from you. You may also consider making marketing personas that can represent your customers or website visitors.
For instance, if you have a B2B site that provides content for C-level executives, make sure you produce high-quality white papers and publish them on your site.
On the other hand, if you target teens, it's better to make frequent updates involving images and videos. Also, your site should be mobile friendly.
Have an Editorial Calendar
After you have become quite familiar with your audience, you can develop an editorial calendar. In case you don't know, an editorial calendar is a type of schedule that tells you when you should put fresh content on your site.
If you have a blog, make sure you publish fresh content on a regular basis. This is very important as far as SEO is concerned.
Analyze and Re-assess
Last but not least, don't underestimate the importance of the analytics of your site. Make it a habit to analyze your content to see which pages are performing better. Pages with a higher number of views, comments, social media shares and links are a sign of a working strategy.
Now, you should do two things. First, you should keep following the strategies that have been bringing more traffic to your site. Second, you need to work on the pages that have poor performing content.
